The KNT Story
Rooted in science, driven by nature, expanding globally — redefining wellness and beauty.
A vision born in 2013
— Walid, founder of KNT Group
The journey of KNT began with a simple yet powerful vision: to bridge the gap between advanced biotechnology and the natural world. In 2013, under the leadership of our founder Walid, Hong Kong KNT Trading Co., Ltd. was established.
What started as a dedicated international trading company quickly evolved into a dynamic powerhouse in the beauty, health and consumer goods sectors.
Walid’s philosophy was clear from day one: true wellness should be accessible, safe and highly effective. This belief set the stage for a business ecosystem that would eventually span continents.
A complete ecosystem in China
Before expanding globally, KNT built a robust infrastructure in Mainland China. We didn’t just want to sell products — we wanted to control the entire lifecycle of wellness. Through strategic investments, we established a network of specialised subsidiaries:
R&D & biotechnology
Guangzhou Mainasce Biotechnology Co., Ltd.
Brand management
Guangzhou Mainasce Brand Management Co., Ltd.
E-commerce
Guangzhou Mainasce E-commerce Co., Ltd.
Supply chain
Guangzhou Mainasce Supply Chain Co., Ltd.
Holding & investment
Walina Holding (Guangzhou) Co., Ltd.
This vertically integrated model ensures that, from the first spark of an idea in the lab to the final package arriving at a customer’s door, KNT maintains the highest standards of quality and efficiency.
From Hong Kong to the world
With a strong foundation in place, KNT set its sights on the international stage — and grew step by step.
Hong Kong
Hong Kong KNT Trading Co., Ltd. is founded as an international trading company.
United States
America MeSoul Biotechnology Co., Ltd. is established, expanding our research capabilities.
UAE
KNT Trading F.Z.E is set up in a UAE free zone — regional HQ for the Middle East and a gateway to Europe and Africa.
Malaysia & Indonesia
Dedicated branches serving Southeast Asia, with faster delivery and local support.
The KNT network worldwide
From Hong Kong in 2013 to the UAE: companies registered in four countries, working together as one group. Select any point on the map to see the company and when it was founded.
Our brands
At the heart of KNT are our own brands, designed to cover the needs of every consumer — men, women and children.
Dedicated to women’s “Slim, Beauty and Health”, MAINASCE is the jewel of the KNT crown. Its philosophy: nature, science, no additives, health and safety.
- Advanced Japanese technology with 100% natural, additive-free ingredients
- Partnerships with 3 skincare laboratories and 20+ Japanese research experts
- Aims to improve physical sub-health and awaken the skin’s natural vitality
- Core concept: body rejuvenation, skin rejuvenation
A premium brand that complements our range — the pinnacle of luxury in beauty and personal care.
Safe, effective products for children — because wellness is a family affair.
Our product portfolio
KNT Trading F.Z.E and its parent group specialise in a diverse range of high-quality products:
Skincare
Facial care, body care and anti-ageing solutions.
Cosmetics
Beauty and make-up products.
Daily chemicals
Personal care and household products.
Nutritional supplements
Health supplements and wellness products.
Health & beauty devices
Devices for beauty and health care.
Strategic positioning
As the UAE arm of KNT Group, KNT Trading F.Z.E leverages the UAE’s position as a global logistics hub to:
- Serve as the group’s Middle East headquarters
- Facilitate international trade and distribution
- Expand the group’s footprint beyond Asia-Pacific
- Bring the KNT standard of health and beauty to consumers across the Middle East, Africa and Europe
We’re not just a trading company — we’re a global family.
Under Walid’s visionary leadership, KNT continues to grow, innovate and redefine the standards of the wellness industry — enhancing lives through the perfect balance of nature and science.
Ready for your next trip.
Tell us your goal — trade, tourism or medical care — and we’ll arrange the rest.